Social Media has become an essential marketing tool for companies around the world. This free and interactive medium allows for brands to connect directly with their target audience and large audiences around the world. That being said, creating a successful social media campaign is critical to the success of any marketing campaign. Here are 5 simple steps to follow to create the most successful campaign.
1.Create and Establish:The first step in creating a social media campaign is establishing where you want to set up your social networks. Facebook and Twitter are among the most popular but it’s always good to “branch out” and see what other sites might be a fit for your brand. For example PMD, Personal Microderm has a variety of video testimonials and they have found Youtube to be an excellent resource for reaching their target audience. Once you’ve established what sites you want to have a presence on, make sure to set up consistent accounts: same user name, similar password, pictures, etc. Your brand should be consistent in all facets of the World Wide Web. (Quick tip: It can be quite time consuming managing multiple networks and therefore we suggest using a platform such as Tweetdeck or Hootsuite to save time and have consistent messaging.)
2.Spread the Word: Now that your social media networks have been created it’s time to spread the word, get fans and gain followers! The first step is to suggest your pages to everyone you already know. Ask those working for you to do the same. Another trick is to tag large brands or media outlets. This will expose your pages to the larger audiences.
3.Give the fans what they want: You have the networks and the followers now it’s time to start creating brand loyalty and make your products memorable. No one wants to engage in lame advertisements. Consumers want valuable information, so give it to them! Let’s say you’re a jeweler like Charles Koll Jewellers why not give tips on how to pick the best diamonds. This information is extremely valuable to all consumers.
4.Engage your audience: Another way to engage the audience is to ask questions. Find out what they like and more importantly what they want! Always make sure to reply and thank those who interact with your brand. If executed properly, social media can be an extremely valuable tool in establishing relationships with your target audience.
5.Track Progress:Finally, make sure to track your progress. Pay attention to fans and followers. Notice posts that create interactions. Set monthly goals and use the sites tools to monitor your growth.
Now you have all the tools to create your social media campaign. What are you waiting for!?