The official definition of Corporate Social Responsibility is, “to assess and take responsibility for the company’s effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups.”
Consumers will buy a pink umbrella over another color if it means proceeds will benefit Susan G. Komen for a Cure. Educated consumers can’t get enough of Solo Eyewear because it feels good to help developing nations. We are in an age where educated consumers are seeking opportunities to attach a greater purpose to their purchasing habits. In addition, professionals are desiring a higher purpose in their careers. Companies need corporate social responsibility and cause marketing not just to feel good but as a necessity in today’s growingly skeptical and demanding marketplace. The reasons are endless, but here are the top three for why your company can benefit from a corporate social responsibility program.
1. Strong marketing and PR value.
When your company aligns with non-profit organizations that align with your values you create positive visibility through press coverage in the community. Reporting to your employees and the community about the impact you are making can help you attract new clients and it can become the difference between making your products popular and a making them a household name. The bonus: your organization can inspire others to do the same.
2. Employee morale, satisfaction and recruitment
We are in an age of professionals that want greater purpose in their careers. Understanding what is important to your employees and empowering them to make a difference in the community will not only retain them, but it will attract high quality workers to your company.
3. You make an impact in the community
Woodrow Wilson once said, “You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.” Wilson’s words have become increasingly more applicable to business today—not just individuals.
To see an example of a CSR campaign in action, read Account Executive Christina Maggiora’s post on Takeda California’s Tour de Takeda here.
To schedule a consultation with Olive PR Solutions, Inc. to discuss how a CSR campaign could work for your organization, please email firstname.lastname@example.org.