Breast Cancer awareness month is just around the corner and Olive PR Solutions has some exciting news. We will be handling the public relations for Susan G. Komen for the Cure San Diego!

Susan G. Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to funds raised by events like the Komen Race for the Cure®, this year in San Diego, they have invested $8 million in research, education and health services.

Stay tuned for the release of a new study conducted by Susan G. Komen for the Cure San Diego that has unveiled alarming statistics about breast cancer in San Diego. Susan G. Komen national requires local affiliates to conduct a profile every three years. Here is a peek at some of the findings:

• More people are being diagnosed with breast cancer in San Diego County than anywhere else in California

• The good news  -  if you can call it that – is that San Diego has a higher incidence of diagnosis at an early, non-invasive, stage. That means chances of survival are nearly 98%.

• However, in San Diego, minority women are less likely to receive screenings and be diagnosed at early stage (especially African-Americans) than Caucasians

• And, that meant African Americans had highest breast cancer mortality rate

• Young women (<40) less likely to receive clinical screenings than older women

• Providers lack information for survivors

• Providers do not have staff to serve non-English speaking clients

Find out what Susan G. Komen for the Cure San Diego plans to do about this staggering information.

Susan G. Komen for the Cure San Diego offers a variety of events, from bowling and cooking to golfing and driving, in an effort to raise money for and awareness of our battle against breast cancer. Check out these opportunities to join the fight where you live, work and play. A complete list of events is available at www.komensandiego.org

Here are some key highlights!

September 11 and 12:  Simon Fashion NOW Fashion Valley Mall Fashion for a Cure
Simon Fashion NOW, a celebration of style featuring runway fashion shows, the latest trends in cosmetics and the season’s must-have accessories, will be held at Fashion Valley mall September 11 and 12. The Simon Fashion Now Luncheon and Fashion Show will honor soldier survivors on Friday, September 11 from 11 to 1:30 p.m. at the Simon Fashion Now Tent at River Plaza in Fashion Valley.  Enjoy a delicious lunch from Bing Crosby’s Piano Bar with coffee or tea while you gaze at the latest in women’s fashions including Neiman Marcus, Nordstrom, Bloomindales, Karen Millen, Henri Bendel, Barney’s New York Co-op, M. Missoni and Tori Burch from 11:30 am to 1:30 pm. Each branch of the military will be represented as we salute San Diego’s very own soldier survivors  Each will receive a complementary make-over from Carlton Hair Salon and Day Spa and MAC Cosmetics after the luncheon prior to Simon Fashion Now’s Friends & Trends Event. Buy a ticket today!

September 26:  Fashion for a Green Future – Ecologique Fashion Show Fashion for a Green Future is a fantastic high fashion runway show and reception dedicated to the “green couture” movement.  Designs will include sustainable, organic, eco-friendly and recycled materials. Proceeds from ticket sales to the fashion show will be donated to the San Diego Affiliate of Susan G. Komen for the Cure®.  To learn more and to purchase tickets, contact Andrea Krystine at andrea@ecologiquefashion.com

September 27:  Knit-in for the Cure at Yarning for You in San Marcos
Come celebrate knitting, friendship, women, survival, generosity and community.  From 11 a.m. to 4 p.m., grab some yarn and needles and whip up something fabulous at this  event at the beautiful Yarning for You in San Marcos.  Door prizes!  Refreshments!  And Yarning for You will give all who participates a 15% discount on your next yarn purchase!  The store also serves as a collection point for all Knit In items – which will be offered at the November 1 Race for the Cure. Proceeds will benefit Susan G. Komen for the Cure, San Diego.  RSVP by calling 760-744-5648 or email the store now!

October 17 and 18:  Survivor Crop Scrapbooking Marathon
You and your friends will be cast away on an island with only scrapbooking supplies for 24 hours!  Sponsored by Vista-based Ever After Scrapbooks, this fun-filled event is held at Oceanside’s Quantum Learning Campus. There will be lots of fun and creativity during the 24-hour “marathon” including make and take albums, games, raffles, food and prizes for all. The annual event begins at 9 a.m. on Oct. 17 and concludes at 9 a.m. on Oct. 18. Find out more!

October 25, 2009:  Row for the Cure®!
Pattie Pinkerton, head coach for UCSD’s Womens Rowing, presents the 8th annual Row for the Cure!  Rowers and Kayakers of all levels are welcome – you can even sit on a barge and watch the Row go by!  Costs range from $25 – $90 depending on whether you’re rowing as an individual or on a team, kayaking or observing on the barge.  The competition is 2,000 meters or approximately 1.5 miles.  Register today!

2009 Komen San Diego Race for the Cure

Join us on Sunday, November 1st in Balboa Park.

The Susan G. Komen Race for the Cure® Series, the largest series of 5K runs/fitness walks in the world, raises significant funds and awareness for the fight against breast cancer, celebrates breast cancer survivorship and honors those who have lost their battle with the disease. Since its inception in 1983, the Komen Race for the Cure series has grown from one local Race with 800 participants to a global series of more than 120 Races with more than 1 million people expected to participate in 2009.

The Komen Race for the Cure is a unique event, designed and implemented to promote positive awareness, education and early detection of breast cancer. It has proved to be an enormously effective way to reach many women and men with the message that breast cancer is not necessarily fatal if mammography and breast self-exam become routine. As well as being a road race for runners, the Komen Race for the Cure is an emotionally charged event that attracts many first timers and recreational runners. The Komen Race for the Cure is an opportunity for thousands of women, men and their families, running or walking, to spread the breast cancer message within their communities.

Up to 75 percent of the funds raised at the Race remain here in San Diego to provide breast health research, diagnostics, screening, treatment, services and education for uninsured or underinsured women. The remaining 25 percent goes to fund national research to discover the causes of breast cancer and, ultimately, its cures.

Why we need your support: Every step counts! Your donation provides women and men in San Diego County with services that have literally saved lives. You help make the following programs possible:

• Free mammograms and diagnostics
• Medical treatment for qualified breast cancer patients who cannot afford care, including surgery, chemotherapy, and radiation
• Support services including support groups, assistance with finding financial resources, prescription refills and transportation to medical appointments
• Education about the warning signs of breast cancer, methods of early detection and the latest treatment options
• Cutting edge research to find a cure for breast cancer

Up to 75 percent of net proceeds are used for local programs like those listed above, with 25 percent used to fund breast cancer research.

Olive PR Solutions is a marketing and public relations agency headquartered in San Diego, California that generates positive news coverage and opportunities by inspiring quality product and service providers with guidance to branch out, think bigger and expand their reach. Contact us today for a consultation!

Tags: Press

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